I made some mistakes, learned from them, and moved forward. I want to share the knowledge I got, with you so that it will also be beneficial to you....

You are investing lacs and crores of rupees to launch your brand or the product. So, always remember that the packaging that is loved by a single or a small bunch of people is not necessarily correct for the launch....

Let’s understand an important factor for packaging, ‘who should design your packaging?’. The person who is going to do this job should be your packaging doctor! Confused? Let me explain....

I have thoroughly studied some important factors that have to be taken care of while launching any ice cream brand. I can help you decide where you can sell your ice cream and which are the all probable spots that you have to target without even losing a single of them....