NIC Natural Ice Cream


The ice cream category has a very typical style of packaging and generally includes images of Scoops styled with sauces or nuts. For NIC, we changed the way Ice cream categories portray themselves. We clubbed the scoops of ice creams with fruit graphics and leaves to connote a natural, simple and an interesting looking design. We designed esthetically looking Ice Cream Tubs of different capacities for NIC’s enticing range of Ice Creams. The tubs not only feature NIC’s natural and pure character but also include tempting ice cream scoops paired with their respective fruity/nutty/chocolaty elements.

Positioning and Packaging